Post by juthi52943 on Dec 24, 2023 7:01:15 GMT
It's not about abandoning social media. Companies simply need to learn to diversify and have platforms, people and backup plans in place if an unexpected disruption occurs again. Most of your followers won't see your content Remember the good times when your posts had incredible organic reach? When everyone could see your business page posts in their timelines? There was a time when a normal post went a long way.
Then the game changed. Social media algorithms are Job Function Email List complex and actually, more often than not, the majority of your followers will NOT see your content. In recent years, some social networks have severely limited the organic reach of posts, forcing content creators to promote them with paid ads (a social network's business is advertising). To boost the reach of your posts you have to pay.
The harsh reality is that paying for the visibility of your posts doesn't always translate into paying customers. What you can do to protect your business In a highly competitive world to be authentic, transparent and aligned with their values, sharing these messages is more critical than ever and relying on a company's platforms to share their brand's story is not sufficient. The best thing you can do to secure your business for the future is to invest in a diversified marketing strategy that encompasses multiple platforms and integrates them all into one omnichannel strategy.
Then the game changed. Social media algorithms are Job Function Email List complex and actually, more often than not, the majority of your followers will NOT see your content. In recent years, some social networks have severely limited the organic reach of posts, forcing content creators to promote them with paid ads (a social network's business is advertising). To boost the reach of your posts you have to pay.
The harsh reality is that paying for the visibility of your posts doesn't always translate into paying customers. What you can do to protect your business In a highly competitive world to be authentic, transparent and aligned with their values, sharing these messages is more critical than ever and relying on a company's platforms to share their brand's story is not sufficient. The best thing you can do to secure your business for the future is to invest in a diversified marketing strategy that encompasses multiple platforms and integrates them all into one omnichannel strategy.